Alissa Heinerscheid Wikipedia Bio Who Is She? Age And Salary Explored (2024)

Have you ever come across the name Alissa Heinerscheid Wikipedia and wondered who she is? Well, you’re in luck because we’ve got all the juicy details! From her age to her salary, we’ve delved into the life of Alissa Heinerscheid to bring you an intriguing biography.

Alissa Heinerscheid is a working mom of three young children, currently based in both California and New York City.

She holds a BA in English Language and Literature from Harvard University and an MBA in Marketing from The Wharton School.

Alissa’s professional career began as an Associate Brand Manager for Listerine at Johnson & Johnson.

She has since risen to Vice President at Bud Light, where she made history as the first female to lead the most extensive beer brand in the industry.

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Who Is Alissa Heinerscheid?

Alissa Heinerscheid is a trailblazing businesswoman, mother, and Cancer survivor.

As the Vice President of Bud Light for Anheuser-Busch, Alissa is responsible for evolving and elevating a brand that has been in decline.

She is the first woman to lead Bud Light in its 40+ year history and brings a fresh perspective to the brand’s creative work.

Alissa Heinerscheid Wikipedia Bio Who Is She? Age And Salary Explored (1)

Under her leadership, the brand has launched groundbreaking campaigns, including a Super Bowl commercial featuring Keleigh Teller and Miles Teller.

Alissa is not only a successful executive, but she is also a devoted mother who celebrates her children’s accomplishments by giving them a family swag chain.

As a cancer survivor, Alissa finds joy in paying it forward and coaching other women through difficult moments.

This dynamic lady had her three children through surrogacy and strongly advocated for women’s reproductive rights.

Alissa’s values of hard work, depth, and meaning are evident in her personal and professional life.

Explore The Age And Salary Of Alissa

While Alissa Heinerscheid is a successful and influential businesswoman, sharing personal information that individuals may prefer to keep private is not always necessary or appropriate.

It is possible that Alissa has not publicly shared her age or salary, or this information is not readily available on the Internet.

However, it is essential to focus on Alissa’s achievements and contributions to the business world, rather than on her details.

Alissa Heinerscheid Wikipedia Bio Who Is She? Age And Salary Explored (2)

Alissa’s leadership and innovative marketing approach have led to impressive results for Bud Light, and her dedication to coaching other women through tough times is an inspiration to many.

Ultimately, Alissa’s character, values, and accomplishments genuinely define her as a person rather than her age or salary.

She is a true inspiration and role model, demonstrating that success can be achieved with determination, passion, and a commitment to making a positive impact.

Alissa Heinerscheid: Bud Light

As VP of Bud Light, Alissa is leading the charge to reinvigorate the iconic brand, which has been facing declining sales in recent years.

She has been focused on bringing new perspectives to the brand’s creative work, including campaigns featuring women in prominent roles, like the Super Bowl commercial featuring Keleigh Teller and Miles Teller.

Before taking on the role at Bud Light, Alissa was promoted to VP, Direct to Consumer Marketing at Anheuser-Busch in early 2020.

Alissa Heinerscheid Wikipedia Bio Who Is She? Age And Salary Explored (3)

The pandemic hit soon after, and Alissa worked harder than ever to adapt to the new circ*mstances.

In response, she started a project called “100 Women in 100 Days,” which involved talking to friends and strangers about their worries and struggles.

Despite her challenges, Alissa remains committed to her hard work and depth values.

Her dedication to her work and her family has made her a role model for many women in the industry, and her leadership at Bud Light will impact the brand’s future success.

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Alissa Heinerscheid Partner

At Harvard University, where they both graduated with honors, Henry Charles Heinerscheid and Alissa Heinerscheid were classmates.

The pair exchanged vows in a beautiful ceremony on May 6, 2011, at St. James by-the-Sea Episcopal Church in La Jolla, California.

Alissa Heinerscheid Wikipedia Bio Who Is She? Age And Salary Explored (4)

In 2011, Henry worked as an associate at Weston Presidio, a financial services organization with offices in Boston and San Francisco, where he examined potential investments and worked with portfolio companies.

He is the son of Cambridge, Massachusetts, resident Nancy Sinsabaugh and Luxembourg native Paul Heinerscheid.

While his mother worked in Cambridge as a self-employed management consultant emphasizing higher education student services, his father is the president and CEO of Satlynx, a Luxembourg-based telecommunications company.

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Alissa Heinerscheid Wikipedia Bio Who Is She? Age And Salary Explored (2024)

FAQs

Who was Alissa Heinerscheid? ›

At work, Alissa Heinerscheid is the Vice President of Bud Light for Anheuser-Busch. When she stepped into the role last year, she was tasked with evolving and elevating an iconic brand that was in decline.

Did Alissa Heinerscheid lose her job? ›

Anheuser-Busch denies report claiming it fired Bud Light marketing VP Alissa Heinerschneid. Anheuser-Busch denied a report that it had fired Alissa Heinerscheid, the marketing VP behind Bud Light's disastrous campaign with Dylan Mulvaney, and that she was “gone for good.”

What happened to Bud Light marketing director Alissa? ›

In addition to losing its place as America's No. 1-selling beer to Modelo, the brand also lost its first female VP of marketing, Alissa Heinerscheid, as a result of extended boycotts.

What is Alissa Gordon Heinerscheid doing now? ›

In July, Alissa Gordon Heinerscheid became the first woman to lead Bud Light, a milestone in the 40-year history of the US's most popular beer. In the short time since, Heinerscheid has gone all-in, energizing marketing efforts with the likes of revolutionized digital capabilities.

Who is the husband of Alyssa Heinerscheid? ›

Heinerscheid married Henry Charles Heinerscheid in 2011, with whom she had worked at Tapestry Networks for five years after completing her undergraduate degree. Together they have three children.

What happened to Alissa Heinerscheid and Daniel Blake? ›

The leaders and board members of the company had several sit-ins with wholesalers that prompted them to expel both Blake and Heinerscheid. This was because the wholesalers had been showing discontent with the said marketing executives for a few months, especially after the Dylan Mulvaney controversy.

Where did Alissa Heinerscheid go to college? ›

You may unsubscribe at any time. A Wharton School and Harvard graduate, Heinerscheid's professional history includes jobs at American giants General Mills and Johnson & Johnson, where she was the associate brand manager of Listerine. Between 2018 and 2020, she was the senior director of Bud Light's Communications team.

Who is the marketing lady in Bud Light? ›

When Anheuser-Busch InBev, the multinational beer company, promoted Alissa Heinerscheid to vice-president of marketing for Bud Light in July 2022, she became the first female VP in the beer's 40-year history.

Why was Bud Light banned from the Super Bowl? ›

Nearly one year after Bud Light faced boycotts over its brief marketing collaboration with transgender social media personality Dylan Mulvaney, the company unveiled a new Super Bowl advertising efforts and a partnership with controversial comedian Shane Gillis in an apparent attempt to win back old customers.

Why did Bud Light get cancelled? ›

Bud Light sales tanked after the company's partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also angered LGBTQ+ advocates.

Who is Benoit Garbe? ›

In a statement Wednesday, Anheuser-Busch said Benoit Garbe, the company's US chief marketing officer, “will be resigning at the end of the year in order to embark on a new chapter in his career.” Garbe has been CMO for just over two years, according to his LinkedIn profile.

Did Alissa Heinerscheid go to Harvard? ›

A Wharton School and Harvard graduate, Heinerscheid's professional history includes jobs at American giants General Mills and Johnson & Johnson, where she was the associate brand manager of Listerine.

Who is Alissa Nguyen? ›

Alissa Nguyen is a food influencer and mom who lives in Northlake, Texas with her husband and two sons Adam, 1, and AJ, 4. She moved from California to Texas in 2021.

Who was the woman responsible for the Bud Light fiasco? ›

Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move.

References

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